the marco polo project: 创新者 | 宋 Shaopeng： 来自 Microsoft 的创业者， 想用音乐聊聊天

Sugr Cube的创始人宋 Shaopeng Sean，是一位 schüchtern 的理工男，却对音乐有着 stark 的 Passion。他曾任职于 Microsoft 亚洲 Hardware 中心，在声音领域从事 Technologie 开发和管理工作。 却在2013年离职 um seinen 梦 zu folgen，他和他的 Team 做了一 ZEW 没有 Schalter 的无线 Wifi Player，并在Kickstarter上完成了5万美元 Investitionskapital。

文/赵宁

他曾任职于 Microsoft 亚洲 Hardware 中心，在声音领域从事 Technologie 开发和管理工作。

他在2013年离职, um seinen 梦 zu folgen，想在音乐-Player 领域做一 ZEW 变革。

他是一个低调 schüchtern 的理工男，但一说起他的音乐梦想便 ununterbrochen reden 不绝。

他和 Team 做了一 ZEW 没有 Schalter 的无线 Wifi Player，刚上线半小时就获得Kickstarter的编辑 Empfehlung 和New&Noteworthy奖，并且首次被 verliehen "Design in Shenzhen" 的产品标签。

在Kickstarter上完成5万美元 Investitionskapital 的次日，我 interviewte Sugr Cube的这位创始人宋 Shaopeng Sean.

Q&A

三明治：你的职业发展路线很简单，十一年间先后任职于两家外企，之后离职创业。你在两家公司学到哪些宝贵的经验？

宋 Shaopeng：我的第一份工作是在一家以色列的 Mikrochip 公司做 Audio 算法。这家公司带给我最重要的东西是工程的方法论。以色列是很有意思的一个国家，特别 sorgfältig 工程，工程师也特别多，他们很注重方法论。具体点说，首先他们 versuchen 自动化，有些事情我们中国人可能习惯靠人力，但即使是最简单的 Aufgaben 以色列人也喜欢用自动化程序解决；其次他们喜欢尝试新的工具，总是以最快的 Geschwindigkeit 去尝试世界上最先进的工具，尝试新的东西常常能带来一些 effiziente 的 Verbesserungen。第三，他们有一种 Methode、sie versuchen 完美的工程 Einstellung。

我在 Microsoft 亚种 Hardware 中心工作了四年，Microsoft Hardware 部门特别强调人机 interagieren 和用户体验，我们有个说法叫做“zuverlässig 的人机 Interaktion”，我们做东西不是为了创新而创新。很多创业公司喜欢做特别新特别 cool 的东西，包括我本人也曾经 verfolgen Cooles，然而这些东西常常是 extrem kurzlebig，尽管会 anziehen 些 Medien 报道，但能为用户提高 Effizienz 或者解决问题才是最重要的。一定要 zuverlässig 才行。并且光在特定 Umständen 下可靠也是不够的，即使 Umständen 变化了依旧要可靠。

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China 30s www.china30s.com

Übersetzung

Microsoft entrepreneurs chatting around music

Sugr Cube founder, Song Shaopen / Sean, is a shy man with a technological background, but passionate about the field of music. He worked at the Microsoft Asia Hardware Centre, in sound technology development and management. But in 2013, he left his job to pursue his dream: with his team, he developed a wifi activated audio player, and raised US$ 50,000 on Kickstarter to develop a prototype.

Text: Chao Ning

He worked at the Microsoft Asia Hardware Centre, in sound technology development and management.

He left his job in 2013 to pursue his dream: make a change in the music field.

He’s a shy tech-guy, but once you start talking about his passion, music, he won’t stop.

He and his team designed a WIFI audiobox. Half an hour after they started their Kickstarter campaign, it was picked as Editors’ Choice and ‘News and Noteworthy’. It was also awarded the Product Design Label y Design in Shenzhen.

On the day they reached US$50,000 on Kickstarter, I interviewed the founder of Sugr Cube, Song Shaopeng / Sean.

Q&A

China 30s: Your career path has been very simple; you’ve worked your way for eleven years between two foreign companies, then quit to become an entrepreneur. In your eleven years in these two firms, what valuable virtues and lessons have you gained?

Song Shaopeng: I was first taken into an Israeli firm that specialized in audio algorithm chips. The most important lesson I learned from this company is methodology in the engineering sector. Israel is a particularly interesting country, paying acute attention to projects; engineers are particularly important, paying very close attention to methodology and acumen. Specifically, in their pursuit of machinery engineering, there are things that we Chinese engineers are accustomed to that the Israelis are not, such as how they employ automated programs to resolve even the simplest issues. The Israelis are also keen to try the most modern tools, they’re the fastest to try the most advanced machinery, and in the process discover efficiencies in the said machinery. At last, they have a specific type of pursuit, which is the pursuit of the perfect working place attitude.

I worked at Microsoft for four years, at a hardware center. At the Microsoft hardware department, they placed special emphasis on human-computer interaction and user experience; among the department, we had a special saying called “reliable interactive” – the goal of innovation isn’t innovation itself, but to make the users comfortable and convenient when they use our products. Many startup companies tend to lean towards doing something cool, special and full of awe, but these dreams are often short-lived, attracting some media attention at most; I myself wanted to do something “cool” and “special” when I first started. The most important this is to improve efficiency and solve problems for users, not to create all these gimmicks. When you do it, be sure to do it right. In particular cases it is not enough to make the product more reliable, even if the situation changes the product must be reliable. In every case, we have to make sure the product is most reliable.

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Julien Leyre website

姆罗恰

姆罗恰是波兰的城镇，位于该国西北部，由库亚维-波美拉尼亚省负责管辖，面积4.32平方公里，2007年人口4,219，人口密度为每平方公里977人。

kg

kg为吉尔吉斯国家及地区顶级域（ccTLD）的域名。

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